What is top of mind for the technology industry in 2021? LBMC的第四份年度商业前景调查报告解决了这个问题,并提供了对商业趋势的洞察, 挑战, and levels of optimism across seven major industries in the U.S.,包括技术.

在此次调查的500名受访者中,科技公司占9%左右,其中大部分人担任的是c级职位. More than half of the participants represent companies with 15 million plus in revenue. 该报告提供了过去12个月的商业前景和对新的一年的预期. 具体地说, 该报告重点关注当前的业务挑战, 大流行病的影响, 选举人气, economic conditions and businesses’ goals for the coming year.

当前的业务挑战

In 2020, 新型冠状病毒肺炎 was the top challenge among technology companies, 其次是开发新产品和服务. 技术是研究中唯一将开发新产品和服务列为首要外部挑战的行业. 新型冠状病毒肺炎大流行彻底改变了科技公司面临的最紧迫挑战的优先顺序. While customer preferences were the #1 item last year, 这一流行病创造了新的机会和新的优先事项,现在已不再是一个令人担忧的问题.

科技公司的生存与它们所处的生命周期和垂直行业有很大关系. 年轻的科技公司不是靠收入生存,而是靠资本推动增长,他们一直致力于平台开发. 更成熟的公司要么生存下来,要么通过调整自身与改变的经济相适应而蓬勃发展. Businesses whose technologies align well with remote work, 电子商务, 供应链显然是赢家.

的影响新型冠状病毒肺炎

而科技公司则在与新型冠状病毒肺炎抗争, 它们还拥有受疫情积极影响的企业所占比例最高. Two-thirds of technology companies experienced a negative impact from 新型冠状病毒肺炎. 虽然这听起来可能很高, only the professional services segment had a lower level of negative impact. When asked about the part of their business that was most impacted by COVID, technology companies’ top three responses were loss of sales/revenue, remote/in-person work and increase in demand for services. 当被问及由于大流行,他们计划重新审视哪些操作假设时, 三分之一的人选择了远程办公, 其次是人员编制/征聘(20.8%).

Business Impacts of COVID in the 技术 Industry

选举人气

对于2020年美国大选的预期影响,科技公司的看法各不相同. 27%的科技公司认为最近的选举结果将对他们的业务产生负面影响. This number is second lowest among all industries in the study. Of those businesses that believe they will be negatively impacted by the election, 100% cited increased taxes and regulations as their chief reason. 另有27%的科技公司认为最近的选举结果将对他们的业务产生积极影响. 那些持积极态度的人相信选举的结果会带来更好的领导, 加强疫情防控, 并提供更大的市场稳定性. This highlights that technology companies are largely comfortable in this market, 因为它刺激了对他们提供的服务的需求. For other industries, the outlook is not so balanced.

未来前景/ 2021的目标

While technology companies are less optimistic than last year about the regional and U.S. economies, they are more optimistic about the global economy. The top goals of technology companies in 2021 are growing sales, 增加业务价值, 改善财务业绩. 94.3% of technology businesses believe they will achieve revenue growth in 2021, and well over half of companies believe they will attain high growth levels.

In talking with our technology clients during and after the peak of the pandemic outbreak, 我们注意到,大多数企业都在迅速适应经营结构和产品/服务需求的变化. We heard consistent optimism with respect to their individual business outlooks, and many of those businesses experienced noticeable revenue increases.

与我们互动的科技公司仍然保持积极的态度,因为它们的收入模式和劳动力基本上还在. 调查中报告的乐观情绪下降,可能源于对成长型资本和客户的竞争加剧. These factors may be driving some consolidation within verticals in the near future.

技术经济乐观主义

销售 & 盈利能力的策略

技术 companies plan to improve their productivity, 效率, and technology in pursuit of greater profitability in 2021. When it comes to increasing their profitability in 2021, technology companies are most focused on improving productivity and 效率 (64%), 其次是技术升级(60%).

In 2021, 技术公司主要计划向现有市场销售他们的产品和服务(新的或现有的). 大多数(70%)科技公司计划为现有市场开发新产品,67家公司计划为现有市场开发新产品.6% plan to sell existing products to existing markets.

技术销售策略

资本支出

不像其他行业, 科技企业最倾向于把资本预算花在研发上(R&D). In 2021, technology companies plan to increase their capital spend an average of 11.比去年增长了05%. When asked where they plan to increase their capital spend, over one-third (38.2%)计划在R上花更多的钱&D. 技术是唯一拥有R&D在前三名. 科技企业很少(17.6%)计划在员工培训上投入更多.

A top concern for technology businesses is how to get their product to market faster, 所以R&D和营销在这里上升到了顶峰. But at the same time, they must keep their costs under control.

技术资本支出

合并 & 收购

科技公司对M有更大的胃口&A比其他任何行业都重要. Over 44% of technology firms are considering merging with, 收购, 或者在2021年被另一家公司收购. 增长型技术公司在2021年参与并购的可能性甚至更高.

LBMC有许多技术客户,目前参与买方或卖方交易,与我们在前几年所经历的情况一致.

M&技术市场在过去的12个月里并没有放缓,事实上它可能已经加速了. Private investors’ appetites for tech firms remains healthy, 而科技公司自己也一直在关注扩大其平台规模的机会. 科技公司在卖方的游戏名称是,当时机到来时做好准备. Having your financials in order and prepared for a diligence process is a real advantage. 税务调查尤其重要, 因为许多科技公司经常震惊地发现,在尽职调查过程中,可能会让潜在买家望而却步. Some proactive housekeeping now can be critical to monetizing the business later.

收购/留住人才

2020年,科技企业(尤其是增长型企业)主要关注增加招聘. Over the past 12 months, half of technology businesses increased their head count. 62.2020年,5%的成长型科技公司增加了招聘,而没有成长型科技公司只有25%增加了招聘.

技术 companies plan to increase their hiring in 2021, and many will use flexible and remote work arrangements as their top hiring strategy. 2021年,近一半的科技企业将收购人才作为一项业务重点. Almost 70% of technology companies plan to increase their hiring in 2021, which is higher than any other industry in the study. When it comes to technology companies’ strategy for 收购/retaining talent, 40% of these businesses plan to provide flexible or remote work arrangements to employees.

技术的使用

当管理自己企业的技术时, technology companies most often look to add new systems. When it comes to technologies that technology companies plan on investing in during 2021, 商业智能 & analytics tops the list, followed by cloud technologies.

Technologies that 技术 Companies are Investing in for 2021

网络 & 数据安全

技术 businesses place a higher priority on cybersecurity than any other industry. A little over one in three technology companies plan to prioritize cybersecurity in 2021. 那些优先考虑网络安全的技术企业往往希望实现IT保障和合规升级.

科技公司的网络安全策略

To see more insights from the technology industry, download the LBMC 2021年商业前景调查报告.

关于商业前景调查报告

The report was based on results from the national Business Outlook Survey, 哪里有500多名商业领袖, 主要是c级职位, 回顾了过去一年的业务活动,并对未来12个月的业务前景提供了见解. 超过一半的参与者代表的公司收入超过1500万美元,至少有50名员工. 第一次, 今年的报告还调查了高增长企业,即增长率至少为20%的企业.